Keeping the YOU-FA out of UWFA
By Tracy Whalen, Communications Officer
The research behind UWFA’s new logo design included a survey of how closely the logos of other Canadian faculty associations resemble those of their related institutions. What does a logo say about an association’s identity and how closely does a faculty association align visually with its university? It was a fascinating overview. Here, for example, is UWFA’s previous logo—a simple wordmark rendered in The University of Winnipeg branded colours—alongside the University of Winnipeg logo. The common typeface and colour suggest, as graphic designer Josh Dudych notes, that “UWFA’s brand and identity … is closely associate[d] with U of W’s.”
Tuesday, January 15, 2013 at 11:06AM by
UWFA 